Spruce Street Harbor Park

Unique branding & design for Philly’s unique summer park

The Spruce Street Harbor Park is a seasonal pop-up park on Philadelphia’s Delaware Riverfront, and it has quickly become one of the city’s hottest summertime destinations. The park features floating gardens, colorful hammocks, and a great selection of local food and beer. What it didn’t have was a selection of branded mementos for visitors to take home, and that’s where we came in. Indie-Life Media partnered with the Delaware River Waterfront Co. to produce an original line of merchandise commemorating summer in the City of Brotherly Love, to be sold exclusively at the Spruce St. Harbor Park. Indie-Life provided the designs for a cap and three different t-shirts, including a “Lazy Hammock” tee to complement the Yards Brewing Company’s limited edition brew of the same name.

In addition to the branded merchandise, Indie-Life has supplied staffing services to SSHP since 2009 for special events and guerrilla marketing campaigns. We are thrilled to be involved in a project that has cultivated such a vibrant part of our city!

Project Details

  • Client: Delaware River Waterfront Corp.
  • Services: Branding & Design, Staffing, Guerrilla Marketing, Event Promotion
  • Website: www.delawareriverwaterfront.com

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