When Center City District launched the Rothman Ice Rink at Dilworth Park they rolled out a city-wide advertising campaign to promote the new destination , which included a commercial produced by 6 ABC. The shoot required a closed set so general public guests were not allowed.
With less than 36 hours to call time, Indie-Life provided a cast of skaters to appear in the shoot that was diverse in age and background to reflect the city’s. The commercial ran locally on 6 ABC.
The rink is located at 15th & Market Sts in Center City Philadelphia and offers a unique experience with skate rentals, lessons, the Rothman Cabin Hospitality Tent, free WiFi, and scenic views of the city. Rothman Ice Rink is operated by Center City District and supported by the Rothman Institute, PNC Bank, Temple University, Magee Rehab Hospital, and 6 ABC. Click here for details.